Mrs. Housewife, controller of food
During the war, food became scarce: there were fewer workers to grow it, and much of it had to be sent abroad to feed the troops. Saving food at home became crucial. 'Mrs. Housewife' might not have actually been touched by a magic wand, but she was expected to run a tight kitchen.
Argus 7 Dec 1943 p.4
From the State Library of Victoria's Newspapers collection.